A fascinating story
The Brussels Beer Challenge, the first professional beer competition in Belgium, was created by Becomev (Beer Communications & Events) under the leadership of Luc De Raedemaeker and Thomas Costenoble in 2012 in response to the growing interest in beer culture.
The first edition of the Brussels Beer Challenge took place in 2012 at La Bourse in Brussels. Since then, the event has moved regularly and expanded to become one of the world’s most important and prestigious ccompetition. In 2016, after successful editions in Liege, Leuven and Antwerp, the event same back to Brussels. The next hosting city in 2017 will be Namur.
A trustworthy name
To offer consumers a quality seal awarded by industry members
The consumer needs a point of reference to guide his choice. A reliable seal, recognised by the industry will allow him to buy quality products with complete confidence.
To promote quality beers and encourage healthy competition within the industry
The market is increasingly geared towards traditional and quality beers. Brewers are looking for innovative, quality products to generate loyalty amongst beer lovers and tap into new markets. Winning an award at the Brussels Beer Challenge provides recognition of a firm’s achievements
To offer beer producers a promotion and marketing tool.
The international scope of the Brussels Beer Challenge opens up significant opportunities in new markets. Award-winning producers will be given broad-ranging exposure and be able to use this first-rate accolade to support their business and marketing development.
The Brussels Beer Challenge is one of the most important beer competitions in the World. It is from the Beer Land with the best beer experts of the moment.
The Brussels Beer Challenge, is probably the best beer competition, because it’s organized in an amazingly small country with the the most inspiring beers!
Brussels Beer Challenge is a very objective arrangement made by one of the best organisations in the world today. I have been a judge in several competitions and I find BBC as one of the best and most qualified.
For me the BBC is a competition with an new, refreshing concept among all competitions I am participating as judge, because every beer is judged by this one and not compared with others. The comments from the judge are really helpful for the brewers afterwards to develop their beers. I like also the idea to have journalists, authors, beer experts etc. in the jury, this is a emotional and exciting atmosphere for beer tasting.
The BBC has managed to develop credibility with the industry in short time. Many competitions have tried, few have succeeded.
Brussels Beer Challenge, in less than five years, has become one of the most relevant international beer competitions. Continuously increasing numbers (beers, countries and judges) are the demonstration of how brilliantly the organization works and how much prestige a beer country as Belgium and an international jury can assure to a competition".
Brussels Beer Challenge, a serious and objective contest with the Belgian spirit, we have waited for it, it exists now.
The Brussels Beer Challenge has arisen to the ranks of top international beer festival at a meteoric rate. The professionalism and passion of its organizers is apparent from the way the beers are handled to the quality of the judges. As a brewer, if you aren't submitting your beers to the Brussels Beer Challenge, you are missing out on an invaluable critique from an international panel.
The Brussels Beer Challenge is one of World's beer contests that matter: well-organized, warm atmosphere and in a hartland for brewers and beerlovers.
BBC: for the taster a variety of fresh beers, for the brewer a variety of fresh, straight opinions.
The Brussels Beer Challenge is going from strength-to-strength; professionally run and judged, it is a competition any brewer should enter and be very proud if they win.
A very wll organized international competition, that is not throwing with medals (as some others do all to often), thanks to the limitation inboth number of categories and in number of winners (normally three, i.e. gold, silver and bronze).
Having been a judge since it started I have always been impressed with the professionalism, the impeccable sense of organisation, the quality of my fellow judges and wide range of beers being judged — it’s a formidable competition that every brewery worth its salt should consider entering.
Within a few years only Brussels Beer Challenge has become one of the leading international beer competitions in Europe with judges from around the world participating in an extremely well organized tasting panel. The good thing for us judges is that the competitions gives us both the cosmopolitan flair of an international expert group and the unique Belgium touch as it takes us to experience the country’s wonderful cities and places.
Our team consists of highly qualified beer specialists and experts with different backgrounds.