La Storia
Una storia affascinante
Il Brussels Beer Challenge, prima competizione professionale di birre in Belgio, è stata fondata nel 2012 dalla società Becomev (Beer, Communications and events), diretta da Luc de Raedemaeker e Thomas Costenoble e creata in risposta al crescente interesse per la cultura della birra.
La prima edizione del Brussels Beer Challenge si è svolta nel 2012 presso il palazzo della Borsa, a Bruxelles. Da allora, l’evento è diventato itinerante e viene accolto dalle più prestigiose città belghe.
Missione
Un marchio di qualità e di fiducia
Offire ai consumatori un marchio di qualità conferito da professionisti
Il consumatore ha bisogno di punti di riferimento che lo guidino nelle scelte. Un marchio affidabile, riconosciuto da professionisti del settore, gli permetterà di acquistare prodotti di qualità in tutta sicurezza.
Promuovere le birre di qualità e favorire una sana concorrenza nell’industria birraria
La tendenza del mercato è orientata verso un ritorno alle tradizioni e alle produzioni di qualità. I produttori di birra sono alla ricerca di prodotti innovativi e di qualità per fidelizzare una clientela di appassionati e aprirsi a nuovi mercati. Il conseguimento di un premio al Brussels Beer Challenge costituisce un riconoscimento del lavoro svolto.
Offrire ai produttori di birra uno strumento di promozione e di marketing.
Per il suo carattere internazionale, il Brussels Beer Challenge offre prospettive importanti verso nuovi mercati. I produttori premiati godranno di grande visibilità e potranno utilizzare il riconoscimento ottenuto come un prezioso strumento di sviluppo e di marketing.
Testimonials
The Brussels Beer Challenge is one of the most important beer competitions in the World. It is from the Beer Land with the best beer experts of the moment.
The Brussels Beer Challenge, is probably the best beer competition, because it’s organized in an amazingly small country with the the most inspiring beers!
Brussels Beer Challenge is a very objective arrangement made by one of the best organisations in the world today. I have been a judge in several competitions and I find BBC as one of the best and most qualified.
For me the BBC is a competition with an new, refreshing concept among all competitions I am participating as judge, because every beer is judged by this one and not compared with others. The comments from the judge are really helpful for the brewers afterwards to develop their beers. I like also the idea to have journalists, authors, beer experts etc. in the jury, this is a emotional and exciting atmosphere for beer tasting.
The BBC has managed to develop credibility with the industry in short time. Many competitions have tried, few have succeeded.
Brussels Beer Challenge, in less than five years, has become one of the most relevant international beer competitions. Continuously increasing numbers (beers, countries and judges) are the demonstration of how brilliantly the organization works and how much prestige a beer country as Belgium and an international jury can assure to a competition".
Brussels Beer Challenge, a serious and objective contest with the Belgian spirit, we have waited for it, it exists now.
The Brussels Beer Challenge has arisen to the ranks of top international beer festival at a meteoric rate. The professionalism and passion of its organizers is apparent from the way the beers are handled to the quality of the judges. As a brewer, if you aren't submitting your beers to the Brussels Beer Challenge, you are missing out on an invaluable critique from an international panel.
The Brussels Beer Challenge is one of World's beer contests that matter: well-organized, warm atmosphere and in a hartland for brewers and beerlovers.
BBC: for the taster a variety of fresh beers, for the brewer a variety of fresh, straight opinions.
The Brussels Beer Challenge is going from strength-to-strength; professionally run and judged, it is a competition any brewer should enter and be very proud if they win.
A very wll organized international competition, that is not throwing with medals (as some others do all to often), thanks to the limitation inboth number of categories and in number of winners (normally three, i.e. gold, silver and bronze).
Having been a judge since it started I have always been impressed with the professionalism, the impeccable sense of organisation, the quality of my fellow judges and wide range of beers being judged — it’s a formidable competition that every brewery worth its salt should consider entering.
Within a few years only Brussels Beer Challenge has become one of the leading international beer competitions in Europe with judges from around the world participating in an extremely well organized tasting panel. The good thing for us judges is that the competitions gives us both the cosmopolitan flair of an international expert group and the unique Belgium touch as it takes us to experience the country’s wonderful cities and places.
Il nostro team
Il nostro team è composto da intenditori di birra altamente qualificati ed esperti, provenienti da orizzonti diversi.