Chi Siamo

Chi Siamo 2017-05-24T18:32:55+00:00

La Storia

Una storia affascinante

Il Brussels Beer Challenge, prima competizione professionale di birre in Belgio, è stata fondata nel 2012 dalla società Becomev (Beer, Communications and events), diretta da Luc de Raedemaeker e Thomas Costenoble e creata in risposta al crescente interesse per la cultura della birra.

La prima edizione del Brussels Beer Challenge si è svolta nel 2012 presso il palazzo della Borsa, a Bruxelles. Da allora, l’evento è diventato itinerante e viene accolto dalle più prestigiose città belghe. Nel 2016, dopo le edizioni di successo di Liegi, Lovanio e Anversa, la competizione è tornata a Bruxelles. La città ospite dell’edizione 2017 sarà Namur.

Missione

Un marchio di qualità e di fiducia

Offire ai consumatori un marchio di qualità conferito da professionisti

Il consumatore ha bisogno di punti di riferimento che lo guidino nelle scelte. Un marchio affidabile, riconosciuto da professionisti del settore, gli permetterà di acquistare prodotti di qualità in tutta sicurezza.

Promuovere le birre di qualità e favorire una sana concorrenza nell’industria birraria

La tendenza del mercato è orientata verso un ritorno alle tradizioni e alle produzioni di qualità. I produttori di birra sono alla ricerca di prodotti innovativi e di qualità per fidelizzare una clientela di appassionati e aprirsi a nuovi mercati. Il conseguimento di un premio al Brussels Beer Challenge costituisce un riconoscimento del lavoro svolto.

Offrire ai produttori di birra uno strumento di promozione e di marketing.

Per il suo carattere internazionale, il Brussels Beer Challenge offre prospettive importanti verso nuovi mercati. I produttori premiati godranno di grande visibilità e potranno utilizzare il riconoscimento ottenuto come un prezioso strumento di sviluppo e di marketing.

Testimonials

The Brussels Beer Challenge is one of the most important beer competitions in the World. It is from the Beer Land with the best beer experts of the moment.
Daniel Wolff, Beer store chain owner-BR
The Brussels Beer Challenge, is probably the best beer competition, because it’s organized in an amazingly small country with the the most inspiring beers!
Krishan Maudgal , Beer consultant-BE
Brussels Beer Challenge is a very objective arrangement made by one of the best organisations in the world today. I have been a judge in several competitions and I find BBC as one of the best and most qualified.
Carsten Berthelsen , Beer author-DAN
For me the BBC is a competition with an new, refreshing concept among all competitions I am participating as judge, because every beer is judged by this one and not compared with others. The comments from the judge are really helpful for the brewers afterwards to develop their beers. I like also the idea to have journalists, authors, beer experts etc. in the jury, this is a emotional and exciting atmosphere for beer tasting.
Sandra Ganzenmüller , DE
The BBC has managed to develop credibility with the industry in short time. Many competitions have tried, few have succeeded.
Philippe Wouters , Beer author-CA
Brussels Beer Challenge, in less than five years, has become one of the most relevant international beer competitions. Continuously increasing numbers (beers, countries and judges) are the demonstration of how brilliantly the organization works and how much prestige a beer country as Belgium and an international jury can assure to a competition".
Maurizio Maestrelli , Beer journalist- IT
Brussels Beer Challenge, a serious and objective contest with the Belgian spirit, we have waited for it, it exists now.
Hervé Loux , Beer journalist-FR
The Brussels Beer Challenge has arisen to the ranks of top international beer festival at a meteoric rate. The professionalism and passion of its organizers is apparent from the way the beers are handled to the quality of the judges. As a brewer, if you aren't submitting your beers to the Brussels Beer Challenge, you are missing out on an invaluable critique from an international panel.
Lisa Morrison , Beer author& Co-Owner Belmont Station-US
The Brussels Beer Challenge is one of World's beer contests that matter: well-organized, warm atmosphere and in a hartland for brewers and beerlovers.
Sven Gatz , Belgian Minister and beerlover
BBC: for the taster a variety of fresh beers, for the brewer a variety of fresh, straight opinions.
Dr Ir Filip Delvaux , Biercentrum Delvaux
The Brussels Beer Challenge is going from strength-to-strength; professionally run and judged, it is a competition any brewer should enter and be very proud if they win.
Melissa Cole , Beer author-UK
A very wll organized international competition, that is not throwing with medals (as some others do all to often), thanks to the limitation inboth number of categories and in number of winners (normally three, i.e. gold, silver and bronze).
Cark Kins , International Beer judge-BE
Having been a judge since it started I have always been impressed with the professionalism, the impeccable sense of organisation, the quality of my fellow judges and wide range of beers being judged — it’s a formidable competition that every brewery worth its salt should consider entering.
Adrian Tierney-Jones , Beer author-UK
Within a few years only Brussels Beer Challenge has become one of the leading international beer competitions in Europe with judges from around the world participating in an extremely well organized tasting panel. The good thing for us judges is that the competitions gives us both the cosmopolitan flair of an international expert group and the unique Belgium touch as it takes us to experience the country’s wonderful cities and places.
Sylvia Kopp , Brewers Association Ambassador of American Craft Beer

Il nostro team

Il nostro team è composto da intenditori di birra altamente qualificati ed esperti, provenienti da orizzonti diversi.

Thomas
Costenoble

General Manager Becomev
Chief Editor Bière/Bier Grand Cru

Luc
De Raedemaeker

Directeur Brussels Beer Challenge
Chief Editor Bière/Bier Grand Cru

Géraldine
Gérard

Registration and Samples

Marcelo
Confalonieri

Logistics

Blandine
Philips

Project Manager Becomev