History
A fascinating story
The Brussels Beer Challenge, the first professional beer competition in Belgium, was created by Becomev (Beer Communications & Events) under the leadership of Luc De Raedemaeker and Thomas Costenoble in 2012 in response to the growing interest in beer culture.
The first edition of the Brussels Beer Challenge took place in 2012 at La Bourse in Brussels. Since then, the event has moved regularly and expanded to become one of the world’s most important and prestigious competitions.
Mission
A trustworthy name
To promote quality beers and encourage healthy competition within the industry
The market is increasingly geared towards traditional and quality beers. Brewers are looking for innovative, quality products to generate loyalty amongst beer lovers and tap into new markets. Winning an award at the Brussels Beer Challenge provides recognition of a firm’s achievements
To offer consumers a quality seal awarded by industry members
The consumer needs a point of reference to guide his choice. A reliable seal, recognised by the industry will allow him to buy quality products with complete confidence.
To offer beer producers a promotion and marketing tool.
The international scope of the Brussels Beer Challenge opens up significant opportunities in new markets. Award-winning producers will be given broad-ranging exposure and be able to use this first-rate accolade to support their business and marketing development.
Testimonials
Our team
Our team consists of highly qualified beer specialists and experts with different backgrounds.