Historique
Une histoire fascinante
Le Brussels Beer Challenge, la première compétition professionnelle de bières en Belgique, a été fondée en 2012 par la société Becomev (Beer, Communications and events) dirigée par Luc De Raedemaeker et Thomas Costenoble et créé en réponse à l’intérêt croissant pour la culture de la bière.
La première édition du Brussels Beer Challenge a eu lieu en 2012 à la Bourse à Bruxelles. Depuis lors, l’événement devient itinérant et est accueilli par les villes Belges les plus prestigieuses .
Mission
Un label de qualité qui inspire confiance
Offrir aux consommateurs un label de qualité
décerné par des professionnels.
Le consommateur a besoin de repères et de références pour le guider dans ses choix.
Promouvoir les bières de qualité et
créer une émulation au sein de la production
La tendance du marché s’oriente vers un retour aux traditions et aux productions qualitatives. Les brasseurs sont en quête de produits innovants et qualitatifs pour fidéliser une clientèle d’amateurs et s’ouvrir de nouveaux débouchés. L’obtention d’un prix au Brussels Beer Challenge constitue une reconnaissance du travail accompli.
Offrir aux producteurs de bière un outil de promotion et de marketing.
Par son caractère international, le Brussels Beer Challenge offre des perspectives importantes vers de nouveaux marchés.
Les producteurs primés bénéficieront d’une grande visibilité et utiliseront leur récompense comme atout de développement et outil de marketing de premier choix.
Témoignages
en anglais
The Brussels Beer Challenge is one of the most important beer competitions in the World. It is from the Beer Land with the best beer experts of the moment.
The Brussels Beer Challenge, is probably the best beer competition, because it’s organized in an amazingly small country with the the most inspiring beers!
Brussels Beer Challenge is a very objective arrangement made by one of the best organisations in the world today. I have been a judge in several competitions and I find BBC as one of the best and most qualified.
For me the BBC is a competition with an new, refreshing concept among all competitions I am participating as judge, because every beer is judged by this one and not compared with others. The comments from the judge are really helpful for the brewers afterwards to develop their beers. I like also the idea to have journalists, authors, beer experts etc. in the jury, this is a emotional and exciting atmosphere for beer tasting.
The BBC has managed to develop credibility with the industry in short time. Many competitions have tried, few have succeeded.
Brussels Beer Challenge, in less than five years, has become one of the most relevant international beer competitions. Continuously increasing numbers (beers, countries and judges) are the demonstration of how brilliantly the organization works and how much prestige a beer country as Belgium and an international jury can assure to a competition".
Brussels Beer Challenge, a serious and objective contest with the Belgian spirit, we have waited for it, it exists now.
The Brussels Beer Challenge has arisen to the ranks of top international beer festival at a meteoric rate. The professionalism and passion of its organizers is apparent from the way the beers are handled to the quality of the judges. As a brewer, if you aren't submitting your beers to the Brussels Beer Challenge, you are missing out on an invaluable critique from an international panel.
The Brussels Beer Challenge is one of World's beer contests that matter: well-organized, warm atmosphere and in a hartland for brewers and beerlovers.
BBC: for the taster a variety of fresh beers, for the brewer a variety of fresh, straight opinions.
The Brussels Beer Challenge is going from strength-to-strength; professionally run and judged, it is a competition any brewer should enter and be very proud if they win.
A very wll organized international competition, that is not throwing with medals (as some others do all to often), thanks to the limitation inboth number of categories and in number of winners (normally three, i.e. gold, silver and bronze).
Having been a judge since it started I have always been impressed with the professionalism, the impeccable sense of organisation, the quality of my fellow judges and wide range of beers being judged — it’s a formidable competition that every brewery worth its salt should consider entering.
Within a few years only Brussels Beer Challenge has become one of the leading international beer competitions in Europe with judges from around the world participating in an extremely well organized tasting panel. The good thing for us judges is that the competitions gives us both the cosmopolitan flair of an international expert group and the unique Belgium touch as it takes us to experience the country’s wonderful cities and places.
Notre équipe
Notre équipe est composée de connaisseurs de bière hautement qualifiés
et d’experts d’horizons différents.